图书介绍

管理英语教程【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

杨蕾，郭继荣著（西安交大外语学院）著
出版社：西安：西安交通大学出版社
ISBN：9787560534053
出版时间：2010
标注页数：258页
文件大小：24MB
文件页数：270页
主题词：管理学－英语－教材

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图书目录

Unit 1 Introduction to Scientific Management1

Additional Reading8

The Scientific Method and Model Classification8

Unit 2 Skills of an Effective Administrator13

Additional Reading20

Management and Ieadership20

Unit 3 Maximizing Shareholder Wealth as the Primary Goal—Foundation Concept25

Additional Reading33

Maximization of Shareholder Wealth—Managerial Strategies33

Unit 4 Alternative Strategies of PepsiCo37

Additional Reading43

Converting Strategy to Operational Reality43

Unit 5 Total Quality and Management48

Additional Reading56

Harley-Davidson's Near Death and Quality Rebirth56

Unit 6 About consumer behavior60

Additional Reading66

"Touchy-Feely"Research into Consumer Motivations66

Unit 7 Nike:It's Not So Much the Shoes But Where They Take You69

Additional Reading75

Great Salespeople:Drive,Discipline,and Relationship-Building Skills75

Unit 8 Logistics Management79

Additional Reading86

Price Competition in logistics86

Unit 9 Human Resource Management:an overview90

Additional Reading98

Tomorrow's HR Today New Management Practices98

Unit 10 Personality and Organizational Behavior103

Additional Reading109

Policies and Organization in the UPS109

Unit 11 Performance Appraisal114

Additional Reading121

Establishing Balance Scorecards121

Unit 12 Five Techniques for Full-cycle Cost Management126

Additional Reading134

Managing Operations134

Unit 13 Emergency of Information System138

Additional Reading144

The Value and Cost of Information144

Unit 14 What's Electronic Commerce?148

Additional Reading155

Electronic Payment155

Unit 15 Type and Patterns of Innovation159

Additional Reading166

Going Solo and Collaboration166

Unit 16 Introduction to Risk170

Additional Reading179

Risk Retention179

Appendix Ⅰ Reference Translation of Texts183

Appendix Ⅱ Key to the Exercise211

Appendix Ⅲ Tapescripts233

Appendix Ⅳ Glossary249