商务英语阅读 上 I【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

商务英语阅读 上 IPDF格式电子书版下载

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CONTENTS1

Part One Managing into the 21st Century1

Unit One The Key Management Theories3

Unit Two Strategic Planning9

Unit Three Throw Away Your Mission Statement15

Unit Four The Best Organization Is No Organization21

Unit Five Organizational Culture25

Unit Six Tips'for Employee Motivation31

Unit Seven The Essential Qualities of Great Managers38

Unit Eight Have You Got the Right Stuff to Be a Leader?42

Unit Nine Conflict—An Essential Ingredient for Growth48

Unit Ten Management Is About Making Decisions53

Unit Eleven　Human Resource Strategies for Hard Times61

Unit Twelve Hiring Employees—It's Not Just Luck67

Unit Thirteen Developing Effective and Efficient Internal Control75

Unit Fourteen Project Management Is About Lessons-to-Learn79

Unit Fifteen What Happened to Corporate Integrity?84

Unit Sixteen Only the Ethical Survives88

Part Two Enhancing Business Communications95

Unit One Developing Interpersonal Skills97

Unit Two Strategy in Working with People105

Unit Three Your Public Relations113

Unit Four Basics in Internal Organizational Communication120

Unit Five Conversation As Communication128

Unit Six Meeting Management137

Unit Seven Assertive Communication145

Unit Eight Some Tips on Communication152

Unit Nine How to Deliver Bad News159

Unit Ten Dealing with Complaints167

Unit Eleven Teams and the Changing Environment174

Unit Twelve How to Resolve Conflicts—Without Offending Anyone180

Unit Thirteen Principles of Negotiation187

Part Three Doing Business Across Borders195

Unit One A Brief History of International Trade Policy197

Unit Two Who Gains from Trade?203

Unit Three How Beneficial Is Foreign Direct Investment for Developing Countries?209

Unit Four Multinational Corporations:Myths and Facts215

Unit Five Recession:What Does It Mean to Investors?222

Unit Six Globalization Today229

Unit Seven Enter the Dragon:China's Big Companies and the World Economy234

Part Four Working Through Cultural Diversities241

Unit One Understanding Culture243

Unit Two Culture and Its Characteristics248

Unit Three Hofstede's Four Value Dimensions256

Unit Four Nurturing Cross-cultural Awareness and Empathy261

Unit Five Introduction to Cross-cultural Negotiations268

Unit Six Cultural Prism:Organizational Structure274

Unit Seven Cross-cultural Misinterpretation279

Unit Eight Cross-cultural Motivation285

Unit Nine Multicultural Team Building291

Unit Ten Developing Global Leaders with Coaching Across Cultures296

Unit Eleven Leadership in Cultural Synergy302