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商务英语综合教程学生用书 第1册【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

商务英语综合教程学生用书 第1册
  • 龙毛忠分册主编 著
  • 出版社： 北京：对外经济贸易大学出版社
  • ISBN：9787811345087
  • 出版时间：2009
  • 标注页数：187页
  • 文件大小：69MB
  • 文件页数：198页
  • 主题词：商务-英语-高等学校-教材

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图书目录

Unit One　Business Leaders1

Text A Richard Branson—the World's Greatest Brand Builder2

Text B Women and Men,Work and Power9

Text C Oprah Winfrey:The Queen of Talk Shows13

Unit Two Becoming Persuasive17

Text A How to Be Persuasive18

Text B How Persuasive Are You?24

Text C How can We Put off an Important Conversation at Work?28

Unit Three Integrity in Business32

Text A MBA Students Swap Integrity for Plagiarism33

Text B "Is It Time for Me to Get Out?"42

Text C Online Courses Outside Business Hours46

Unit Four Motivating Employees49

Text A Employee Efficiency and Motivation50

Text B The Flower Effect55

Text C Marks ＆ Spencer's Ways to Motivate Its Staff58

Unit Five Team Building61

Text A Top Team Building Strategies:Company Team Building62

Text B Employee Team Building:Making a Successful Team67

Text C Characteristics of Good Teams71

Unit Six The Art of Layoff75

Text A Tips on How to Fire Employees76

Text B Less Painful Ways to Downsize Your Company82

Text C Office Life in America85

Unit Seven Stress Management88

Text A Depression ＆ Stress on Job Related Situations89

Text B How to Handle a Stress-Related Meltdown and Get Back in the Game94

Text C Great Tips for Successful Stress Management98

Unit Eight Online Shopping103

Text A Wealthy Buyers Go Online to Make Big Savings104

Text B Marketers Take Advantage of the Information Age111

Text C Getting the Most from Online Shopping116

Unit Nine Building Customer Loyalty120

Text A Johnny120

Text B Customer Loyalty:6 Tips to Gain Client Trust and Retain Client Trust126

Text C Customer Service129

Unit Ten Cause Marketing133

Text A It Pays Off—ff You Do It Right134

Text B "Cause Marketing"Tips:Boost Business by Giving Back141

Text C Habitat for Humanity146

Unit Eleven Corporate Espionage150

Text A Procter ＆ Gamble vs.Unilever:A Case of Corporate Espionage151

Text B Hewlett-Packard Spying Scandal Sheds New Light on US Corporate"Ethics"159

Text C Understanding Intellectual Property Rights through Coca Cola164

Unit Twelve Global Crisis169

Text A Rich but Hungry171

Text B Gas Crisis Packs Global Punch—and Not Just on Motorists179

Text C "Earth Hour"Goes Global183

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