外贸英文函电【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

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Task 1 Basic Knowledge1

Unit 1 Introduction1

1.1 Several Important Principles of Good Writing2

1.2 The Structure and Layout of a Business Letter3

Samples7

Discussion12

Practice12

Skill Training12

Task 2 Preparation of Business14

Unit 2 Establishing Business Relations14

Relevant Knowledge14

Useful Sentences14

Specimen Letters15

2.1 Importer Writes to the Exporter（1）15

2.2 Exporter Writes to the Importer16

2.3 Importer Writes to the Exporter（2）19

Discussion19

Practice19

Skill Training20

Task 3 Negotiation of Business22

Unit 3 Inquiry22

Relevant Knowledge22

Useful Sentences22

Specimen Letters23

3.1 First Inquiry23

3.2 Specific Inquiry（1）24

3.3 General Inquiry25

3.4 Specific Inquiry（2）26

Discussion27

Practice27

Skill Training27

Unit 4 Offer29

Relevant Knowledge29

Useful Sentences29

Specimen Letters30

4.1 Non-firm Offer（1）30

4.2 Firm Offer（1）31

4.3 Non-firm Offer（2）32

4.4 Firm Offer（2）32

Discussion33

Practice33

Skill Training33

Unit 5 Counter-offer36

Relevant Knowledge36

Useful Sentences36

Specimen Letters37

5.1 Counter-offer——Price（1）37

5.2 Counter-offer——Payment38

5.3 Counter-offer——Price（2）39

5.4 Reply to the Counter——Offer40

5.5 Counter-offer——Quantity41

Discussion41

Practice41

Skill Training42

Unit 6 Acceptance44

Relevant Knowledge44

Useful Sentences44

Specimen Letters45

6.1 Place an Order（1）45

6.2 Confirm Supply46

6.3 Send a Contract47

6.4 Place an Order（2）47

Discussion48

Practice48

Skill Training49

Unit 7 Contracts and Agreements51

Relevant Knowledge51

Useful Sentences51

Specimen Letters52

7.1 Sales Contract52

7.2 Purchase Confirmation56

7.3 Exclusive Agency Agreement58

Discussion62

Practice62

Skill Training63

Task 4 Implementation of Contract65

Unit 8 Establishing and Amending an L/C65

Relevant Knowledge65

Useful Sentences66

Specimen Letters67

8.1 Urge the Establishment of an L/C（1）67

8.2 Urge the Establishment of an L/C（2）68

8.3 Reply to the above Letter70

8.4 Extend the L/C72

8.5 Amend the L/C（1）73

8.6 Amend the L/C（2）74

8.7 Change the Payment Term77

Discussion79

Practice79

Skill Training79

Unit 9 Chartering Ship and Effecting Shipment82

Relevant Knowledge82

Useful Sentences82

Specimen Letters83

9.1 Inquire Freight（1）83

9.2 Inquire Freight（2）84

9.3 Inquire Freight（3）84

9.4 Reply（1）85

9.5 Shipping Instruction85

9.6 Urging Shipment86

9.7 Reply（2）88

9.8 Shipping Advice90

Discussion91

Practice91

Skill Training92

Unit 10 Covering Insurance95

Relevant Knowledge95

Useful Sentences96

Specimen Letters97

10.1 Apply for Insurance97

10.2 Confirm Having Covered Insurance98

10.3 Ask for Additional Insurance99

10.4 Insurance Policy100

Discussion101

Practice101

Skill Training101

Unit 11 Making a Complaint and Claim103

Relevant Knowledge103

Useful Sentences104

Specimen Letters105

11.1 Complaint and Claim—Inferior Quality105

11.2 Complaint and Claim—Wrong Articles andthe Inferior Quality106

11.3 Reply107

Discussion108

Practice108

Skill Training108

Task 5 Other Letters Writing110

Unit 12 Seeking and Asking to Be an Agent110

Relevant Knowledge110

Useful Sentences110

Specimen Letters111

12.1 Seek an Agent111

12.2 Reply（1）112

12.3 Ask to Be an Agent113

12.4 Reply（2）113

12.5 Reply（3）114

Discussion115

Practice115

Skill Training115

Unit 13 Congratulation and Appreciation Letter117

Relevant Knowledge117

Useful Sentences117

Specimen Letters118

13.1 Congratulation Letter（1）118

13.2 Congratulation Letter（2）119

13.3 Appreciation Letter（1）119

13.4 Appreciation Letter（2）122

Discussion123

Practice123

Skill Training123

Unit 14 Promotion and Invitation Letter125

Relevant Knowledge125

Useful Sentences125

Specimen Letters126

14.1 Promotion（1）126

14.2 Promotion（2）127

14.3 Invitation（1 ）128

14.4 Invitation（2）128

14.5 Reply to Invitation129

Discussion129

Practice130

Skill Training130

Unit 15 Job-application Writing132

Relevant Knowledge132

Useful Sentences132

Specimen Letters134

15.1 Cover Letter134

15.2 Resume136

15.3 Follow-up Letter137

Discussion138

Practice138

Skill Training139

Task 6 Integrative Writing Skill Training141

Relevant Knowledge141

Letter Writing141

Bibliography161