电子商务英语教程【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

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Chapter 1 Overview of E-Commerce1

Unit 11

1.1 Passage A What is Electronic Commerce?1

1.2 Notes to Passage A2

1.3 Activities3

1.4 Passage B The Evolution of Electronic Commerce4

1.5 Notes to Passage B5

1.6 Activities6

1.7 Basic E-commerce English Writing6

1.8 Related Reading The Basic Technology of E-Commerce-The Internet9

1.9 Work Online10

Unit 211

2.1 Passage A The Social Effect Caused by Electronic Commerce11

2.2 Notes to Passage A12

2.3 Activities13

2.4 Passage B Distinguishing Features of E-Commerce14

2.5 Notes to Passage B15

2.6 Activities15

2.7 Basic E-Commerce English Writing16

2.8 Related Reading The Basic Technology of E-Commerce—Internet Explorer 6 Overview21

2.9 Work Online22

Unit 323

3.1 Passage A The Application Flow of Electronic Commerce23

3.2 Notes to Passage A24

3.3 Activities25

3.4 Passage B Benefits and Problems Caused by Electronic Commerce27

3.5 Notes to Passage B28

3.6 Activities28

3.7 Basic E-Commerce English Writing29

3.8 Related Reading The Basic Technology of E-Commerce—Outlook Express31

3.9 Work Online32

Word Bank 1（章词汇表1）33

Chapter 2 Types of E-Commerce34

Unit 434

4.1 Passage A What is B2B?34

4.2 Notes to Passage A35

4.3 Activities36

4.4 Passage B What is B2C?37

4.5 Notes to Passage B38

4.6 Activities39

4.7 Basic E-Commerce English Writing39

4.8 Related Reading The Basic Technology of E-Commerce—Make Use of E-mail42

4.9 Work Online43

Unit 544

5.1 Passage A How B2B Differs from B2C44

5.2 Notes to Passage A45

5.3 Activities45

5.4 Passage B B2C and Its Customers47

5.5 Notes to Passage B48

5.6 Activities49

5.7 Basic E-Commerce English Writing49

5.8 Related Reading Domain,Web,Website and FTP—Simple Steps to Register a Domain Name51

5.9 Work Online52

Word Bank 2（章词汇表2）52

Chapter 3 Network Marketing53

Unit 653

6.1 Passage A The Development of Network Marketing53

6.2 Notes to Passage A54

6.3 Activities55

6.4 Passage B Main Strategies of Network Marketing56

6.5 Notes to Passage B57

6.6 Activities57

6.7 Basic E-Commerce English Writing58

6.8 Related Reading Domain,Web,Website and FTP—Create Your Own Web with FrontPage60

6.9 Work Online62

Unit 763

7.1 Passage A Advantages of Network Marketing63

7.2 Notes to Passage A64

7.3 Activities64

7.4 Passage B Network Marketing vs Traditional Marketing66

7.5 Notes to Passage B66

7.6 Activities67

7.7 Basic E-Commerce English Writing68

7.8 Related Reading Domain,Web,Website and FTP—Access to Web and Websites70

7.9 Work Online71

Unit 872

8.1 Passage A Network User Profile72

8.2 Notes to Passage A73

8.3 Activities74

8.4 Passage B Five-stage Customer Loyalty Model75

8.5 Notes to Passage B76

8.6 Activities77

8.7 Basic E-Commerce English Writing77

8.8 Related Reading Domain,Web,Website and FTP—How to Use CuteFTP?80

8.9 Work Online82

Unit 983

9.1 Passage A Michelin's Great Goal83

9.2 Notes to Passage A84

9.3 Activities84

9.4 Passage B Access to Market Segmentation86

9.5 Notes to Passage B87

9.6 Activities88

9.7 Basic E-Commerce English Writing88

9.8 Related Reading Cross-Cultural Communication—An Increasingly Diverse American Workforce92

9.9 Work Online93

Word Bank 3（章词汇表3）93

Chapter 4 E-Payment95

Unit 1095

10.1 Passage A Cyber Bank95

10.2 Notes to Passage A96

10.3 Activities97

10.4 Passage B Advantages and Problems of Cyber Bank98

10.5 Notes to Passage B99

10.6 Activities99

10.7 Basic E-Commerce English Writing100

10.8 Related Reading Cross-Cultural Communication—Global Business Environments102

10.9 Work Online102

Unit 11103

11.1 Passage A The Classifications of E-payment103

11.2 Notes to Passage A104

11.3 Activities105

11.4 Passage B Smart Cards Entering Our Lives106

11.5 Notes to Passage B107

11.6 Activities108

11.7 Basic E-Commerce English Writing108

11.8 Related Reading Cultural Differences at Home and Abroad—Cultural Diversity in the United States111

11.9 Work Online112

Unit 12113

12.1 Passage A E-Cash,the Natural Solution!113

12.2 Notes to Passage A114

12.3 Activities114

12.4 Passage B Payment by E-Cash116

12.5 Notes to Passage B116

12.6 Activities117

12.7 Basic E-Commerce English Writing118

12.8 Related Reading Cultural Differences at Home and Abroad—Strategies for Global Communication120

12.9 Work Online122

Unit 13123

13.1 Passage A Mondex,a Quick Payment123

13.2 Notes to Passage A124

13.3 Activities125

13.4 Passage B Non-cash Payment Choice126

13.5 Notes to Passage B127

13.6 Activities128

13.7 Basic E-Commerce English Writing129

13.8 Related Reading Cultural Differences at Home and Abroad—Challenges of Diversity131

13.9 Work Online131

Word Bank 4（章词汇表4）132

Chapter 5 E-Shopping ＆ Logistics133

Unit 14133

14.1 Passage A The Flow of Shopping Online133

14.2 Notes to Passage A134

14.3 Activities135

14.4 Passage B Making Money from Online Business136

14.5 Notes to Passage B137

14.6 Activities138

14.7 Basic E-Commerce English Writing139

14.8 Related Reading Working Effectively in Teams—Workplace Teams141

14.9 Work Online142

Unit 15143

15.1 Passage A The Definitions of Logistics and Its Evolution143

15.2 Notes to Passage A144

15.3 Activities145

15.4 Passage B Logistic Flow System and Management146

15.5 Notes to Passage B147

15.6 Activities148

15.7 Basic E-Commerce English Writing148

15.8 Related Reading Working Effectively in Teams—Effective Work Teams with Team Membership151

15.9 Work Online152

Unit 16153

16.1 Passage A Effective Supply Chain Management153

16.2 Notes to Passage A154

16.3 Activities155

16.4 Passage B Critical and Predictive Questions156

16.5 Notes to Passage B157

16.6 Activities158

16.7 Basic E-Commerce English Writing159

16.8 Related Reading Working Effectively in Teams—Characteristics of Effective Teams and Virtual Teams160

16.9 Work Online161

Word Bank 5（章词汇表5）162

Chapter 6 E-Government163

Unit 17163

17.1 Passage A E-Government ＆ Its Beneficial Effects163

17.2 Notes to Passage A164

17.3 Activities165

17.4 Passage B E-Government Programs to Be Successful166

17.5 Notes to Passage B167

17.6 Activities168

17.7 Basic E-Commerce English Writing169

17.8 Related Reading Job Hunter ＆ Resumes171

17.9 Work Online172

Unit 18173

18.1 Passage A G to C E-Government173

18.2 Notes to Passage A174

18.3 Activities175

18.4 Passage B E-Government Boost Private Investment176

18.5 Notes to Passage B177

18.6 Activities178

18.7 Basic E-Commerce English Writing179

18.8 Related Reading Prepare for a Job Interview181

Word Bank 6（章词汇表6）182

Appendix184

Appendix 1 Key to Activities 练习参考答案184

Appendix 2 电子商务英语常见术语注解204

Appendix 3 电子商务英语专业词汇索引表206

Appendix 4 国际贸易实务常用词汇（英汉对照）214

参考文献241

参考网站242